BURSON•MARSTELLER

Burson·Marsteller, as communication agency, develops a series of tasks that help enterprises to establish conversations with their different audiences. Thus, the main task is to generate media impacts through various actions, from the launch of press releases to interviews, writing also press boxes. In this way clients get to appear in strategic media to their businesses which are often the only channels they have to reach their target audiences.

In the company, after 6 months of work, my role within the team of corporate communications and lobbying was the development of media relations tasks through the generation of media impacts developing proposals reporting and other documents for our clients. I should highlight my work collecting media appearances which communicative value for the clients turned out to be very useful. This way, our clients saw the significant value that media effects produced on their audiences.