THINK TANK CIVISMO

Civismo is a think tank that stands as a channel of participation and influence in public debate from a invulnerable stand to political parties, trade unions, employers and lobbies of power. It enables citizens to shape their own criteria and work together to streamline the company and helps governments and parliaments to know to their suggestions. The think tank has internal experts in areas of taxation, public expenditure and public policies with a governing board, an advisor and a network of experts working on different projects. As a non-profit organization it seeks to exert direct influence on public opinion.

Within Civismo my job as Head of Communication Strategies was the establishment of links with the various publics of the organization. I tried to create new appropriate channels of communication to each of the groups that we had a relationship with. From the communications department it was designed a project that would look for the needs of all of our stakeholders: web users and followers on social networks, donors of the think tank, institutions that unites us, media, internal think tank groups, etc.

At the time I was in Civismo we got, among other success: multiply by six the rate of followers on social networks; double our quarterly called Expectativas; start meetings aimed at young people of considerable influence in society; tune all databases controlled organization with more than 3,000 contacts; etc.

THINK TANK CIVISMO

Civismo es un think tank que se erige como un cauce de participación e influencia en el debate público, desde una tribuna invulnerable a partidos políticos, sindicatos, patronales y lobbies de poder. Facilita que los ciudadanos forjen su propio criterio, colaboren para dinamizar la sociedad y ayuda a que gobiernos y parlamentos tengan en cuenta sus sugerencias. El think tank cuenta con analistas internos, expertos en áreas de fiscalidad, gasto público y políticas públicas con una junta de gobierno, un consejo asesor y una red de expertos que colaboran en diferentes proyectos. Como organización sin ánimo de lucro busca ejercer una influencia directa en la opinión pública.

Dentro de Think Tank Civismo mi trabajo como Responsable de Estrategias de Comunicación consistió en el establecimiento de vínculos con los distintos públicos de la organización. Mi trabajo trato de crear nuevos canales de comunicación adecuados a cada uno de los grupos con los que existía relación. Desde el departamento de comunicación se diseñó un proyecto que pudiera satisfacer las necesidades de todos los grupos a los que nos dirigíamos: usuarios web y seguidores en redes sociales, donantes del think tank, instituciones a las que nos une un estrecho vínculo, medios de comunicación, grupos internos del think tank, etc.

En el tiempo que estuve dentro de Civismo conseguimos, entre otros hitos: multiplicar el ritmo de seguidores  en redes sociales por seis; duplicar la tirada de nuestra publicación trimestral Expectativas; arrancar encuentros dirigidos a jóvenes con personas de notable influencia en la sociedad; poner a punto todas las bases de datos que controlaba la organización con más de 3.000 contactos; etc.

COPYPRESS

My experience in CopyPress became to be very rewarding as long as I was able to learn a type of communication that tries to anticipate the times.

CopyPress aims to create brand impacts (customers) in specific web portals in order to reach a much more concrete and successful market. The company builds channels between brands and websites so these talk about companies in articles/posts related to very specific topics.

Through writing articles Copypress included brands so they could appear in the texts. CopyPress offered content to web pages in exchange they had to allow the presence of a brand. Within this work corporate communication becomes crucial since it establish links to a very important audience: the network of blogs in your niche on the web.

My work, as part of a team responsible for a large account, consisted mainly of establishing these connections with the authors of the websites ahead to build working relationships in which we could managed to publish an article while the blog was getting good content for its page.

BURSON•MARSTELLER

Burson·Marsteller, as communication agency, develops a series of tasks that help enterprises to establish conversations with their different audiences. Thus, the main task is to generate media impacts through various actions, from the launch of press releases to interviews, writing also press boxes. In this way clients get to appear in strategic media to their businesses which are often the only channels they have to reach their target audiences.

In the company, after 6 months of work, my role within the team of corporate communications and lobbying was the development of media relations tasks through the generation of media impacts developing proposals reporting and other documents for our clients. I should highlight my work collecting media appearances which communicative value for the clients turned out to be very useful. This way, our clients saw the significant value that media effects produced on their audiences.

RESIDENCE COLLEGE BELAGUA

I lived the first two years of my university days in the Residence College Belagua in Torre 2. Over these two years my involvement in "Torre" was complete. From the first moment I showed great interest in all subjects’ related to logistics and events. While my participation in the first year was high, my role became to be much more important in my second year, building with some friends a team that planned for 9 months, configured, developed and executed a series of celebrations of all kind.

The Medieval Dinner, football tournaments, parties at the beginning and at the end of the year and the birthday celebrations of certain persons are examples of some events that took place that year. There were always some steps that we had to follow: budgeting, making working groups, rights management or design of script parties.

With the cooperation and efforts of two great friends, Luis and Jorge, in the 2011-2012 academic year we celebrated all these parties and events that not only enjoyed the university life of our neighbors, but also the project gave the Residence College a unique and recognizable identity.

STUDENT REPRESENTATION

After two years as the Class Representative the work I developed marked my greatest achievement in the university: the construction of an identity as a group that created within the faculty a trend and left a legacy that will guide future generations. Periodismo 14, as I said at the graduation speech, was both an identity and a style. Through a series of actions Periodismo 14 set a new way to do things, a new method.

From the first moment I wanted tho have in the classroom an environment that would allow the students feel full comfort for the learning process. To create a scenario within the class wasn’t easy and it was achieved after a lot of work and effort. The 3 main actions that I took out were (1) The Madrid trip, (2) The Journalism day and (3) The creation of the yearbook.

1. On the trip to Madrid, 40 students and 2 teachers went to Madrid to visit media and corporate communication areas of leading companies in their sectors.
2. In the Journalism Day we presented the final year projects, we BBQed and finally chatted with Jordi Pérez Colomé (Obama World blogs author).
3. The Yearbook was the most tangible result of this identity (Periodismo 14). Such was the success of this Yearbook that some teachers recognized that they used this material to get job opportunities for students in class.

Finally, let me show you my speech on the Graduation Day. It was a hard task, but I think we did it well. I pronounced it on Spanish, so I think you might know how to speak my language.

JOURNALISM AND MASS COMMUNICATION

In the four years I spent in the university my journalism education acquired and approach focused directed to the company, forming a journalist profile oriented towards corporation not to media.

I love communication. And I love it because I believe that institutional relationships are crucial in the management of any company. During college courses always wanted to study issues related to corporate communications trying to learn all kinds of knowledge of the area: from media relations to the management of public affairs, including subjects such as financial communication.

I also really like politics and business communication, because in the times in which we live it becomes truly important to know how to talk, how to focused your communication to the stakeholders that your organization can find. The management of the image of the institution turns out to be a very complex process which is built through various actions that a company performs, from the appearance on media to the social networking presence.

With my degree in journalism I attempt to understand the reality of the information used by companies in media trying to make their stakeholders to see its institutional project.