Civismo is
a think tank that stands as a channel of participation and influence in public
debate from a invulnerable stand to political parties, trade unions, employers
and lobbies of power. It enables citizens to shape their own criteria and work
together to streamline the company and helps governments and parliaments to
know to their suggestions. The think tank has internal experts in areas of
taxation, public expenditure and public policies with a governing board, an
advisor and a network of experts working on different projects. As a non-profit
organization it seeks to exert direct influence on public opinion.
Within Civismo
my job as Head of Communication Strategies was the establishment of links with the
various publics of the organization. I tried to create new appropriate channels of
communication to each of the groups that we had a relationship with. From
the communications department it was designed a project that would look for the
needs of all of our stakeholders: web users and followers on social networks,
donors of the think tank, institutions that unites us, media, internal think
tank groups, etc.
At the time
I was in Civismo we got, among other success: multiply by six the rate of
followers on social networks; double our quarterly called Expectativas; start
meetings aimed at young people of considerable influence in society; tune all
databases controlled organization with more than 3,000 contacts; etc.
