THINK TANK CIVISMO

Civismo is a think tank that stands as a channel of participation and influence in public debate from a invulnerable stand to political parties, trade unions, employers and lobbies of power. It enables citizens to shape their own criteria and work together to streamline the company and helps governments and parliaments to know to their suggestions. The think tank has internal experts in areas of taxation, public expenditure and public policies with a governing board, an advisor and a network of experts working on different projects. As a non-profit organization it seeks to exert direct influence on public opinion.

Within Civismo my job as Head of Communication Strategies was the establishment of links with the various publics of the organization. I tried to create new appropriate channels of communication to each of the groups that we had a relationship with. From the communications department it was designed a project that would look for the needs of all of our stakeholders: web users and followers on social networks, donors of the think tank, institutions that unites us, media, internal think tank groups, etc.

At the time I was in Civismo we got, among other success: multiply by six the rate of followers on social networks; double our quarterly called Expectativas; start meetings aimed at young people of considerable influence in society; tune all databases controlled organization with more than 3,000 contacts; etc.